Social advertising is an important and unavoidable part of social media marketing if you are looking to reach a new, and targeted audience in no time. YouTube ads can help you towards following business goals:
- Drive website traffic
- Collect leads
- Build brand awareness and extend product’s reach
- Increase consideration of product and brand
- Audience considerations
YouTube is daily viewed by more male crowd as compared to the female crowd. The youtube audience is also well spread out in age groups up to 65. There are some different video ad formats available on YouTube. You need the Google AdWords account to create YouTube ads as Google owns YouTube. Let’s browse through the youtube social advertising types.
- Bumper Ads
Bumper ads are one of the youtube social advertising types that are unskippable. For bumper ads, the ad length is maximum of six seconds. These ads appear at the completion of YouTube videos. Note: Do not try to fit too much in six seconds. By starting with a strong visual, manage to stick to one message, and give enough time for call to action. Get the step-by-step instructions to set up your YouTube ads in some YouTube advertising guide.
- Non-Skippable Youtube Ads
Non-Skippable YouTube social advertising ads are shorter in length that appear either at the starting of a video or at the mid of a video, having length of at least 10 minutes. The ads are of 20 seconds long maximum, and they are not allowed to skip. Note: There is no guarantee that the viewers will watch the ad though it is unskippable. Your audio message should be compelling in case if they look away to do the other work while your ad is displayed.
- TrueView Ads
TrueView Ads automatically play either before, during, or after a video on YouTube. These social advertising types can also appear in other places as well, in Google’s display network, looks apps or games.
Users get the opportunity to skip your ad beyond five seconds. The video length is generally 30 seconds or less than that. But, if you have a compelling story for the ad with stunning visuals then there are chances that your ad will run longer.
Note: 76% of viewers skip the ads by default. But, a skipped ad increases the chances that someone will visit or subscribe your channel 10 times. Ensure to get your important messaging and branding in unskippable first five seconds.
Social Advertising Cost By A Top Online Marketing Agency:
A social media ad solution of every budget, from a few dollars per day to a million-dollar campaign.
Ads present on most social platforms are sold in an auction format. You can set a higher bid for a targeted result such as a click, or maximum budget per day. There is no set limit to pay. You create your ad, the ads manager will provide a recommended bid depending on your stated goals.buy views youtube