Did you know that 2 billion videos are viewed on YouTube every single day world- wide? Did you know that 17,280 movies are uploaded per day? Did you know that hundreds of millions of videos are watched on mobile devices? Did you know that 70% of YouTube traffic comes from outside the United States?
Why Is YouTube So Powerful?
YouTube taps into a basic human information processing behavior: that we are more likely to prefer taking in information when it is presented in picture or video format than in a text format. It makes it not only easier to understand but also more entertaining. Just think about it- would you rather read a movie script or watch a video?
This has made YouTube a search engine in its own right. More and more people are going directly to YouTube and typing in keywords into the search box.
If your business can market itself by being found in those video search results, it can create a ton of exposure, an avalanche of traffic and awesome sales both nationally and internationally. The secret to making this work is targeting red hot markets. These are markets that are sizzling right now and that are extremely popular over short periods of time.
How To Find Red Hot Markets
1. Locate popular videos
It’s not hard to find piping hot markets on YouTube because the homepage shows you the most highly watched videos in each category such as music, movies, games, news etc. All you need to do is choose the category that works best with your business or go the Browse tab and click on the “most viewed today” tab.
Beneath every video link, it shows you the total number of views a video has received and you can dig in further to know how many times it was viewed today or this week or this month. A piping hot market will have videos that have been viewed a lot in the past 24 hours.
2. Find a suitable product
All you simply need to do now is find a suitable product that matches that red hot market. This is where you can be creative and find a way to somehow connect your product to the market. For example, if you are a cake decorator you can capitalize on the gaming trends by offering cakes designed around popular video games or if you sell video game resources as an affiliate or eBay seller, you can offer related products such as e-books, comic books, electronic or if you deal in furniture you may offer comfy chairs that a gamer would enjoy sitting in for endless hours as he plays his favorite game.
3. Create a video
You then create a video with similar information as the videos with most views. Your video should have entertainment value but also direct viewers to your business. You can do this by inserting text into your video about your product and your business URL. Use words that elicit curiosity, humor or great interest to get the viewer’s attention. Also place your website address at strategic places in the video such as at the beginning and at the end and also in the description box below the video. Of course you must first register an account for free and then upload your newly created video.
4. Buy a Video, if you don’t want to create one
If you don’t know how to create a video or are just too plain lazy to do so, you can transact a ‘video buy’. A video buy means you contact those who have uploaded popular videos and work out an agreement with them where they will add your business URL link in the video description and add text clips to the video directing people to click on your URL. In exchange you can pay them a flat fee like $50 or a per view fee such as $2 per 1000 views.
YouTube is still an untapped marketing source and can greatly benefit you whatever kind of business you operate in. You can capitalize on red hot markets and can drive massive amounts of traffic to your business that result in high conversion rates and phenomenal sales in a matter of minutes. 4000 watch hours on youtube