Restaurant marketing tools are designed to help restaurants reach new customers, increase repeat business, and improve their reputation online. From an all-in-one social media management platform that manages reviews, referral campaigns, and more to a simple reputation marketing tool that hands all the work to one person and makes it easy to identify and reach lost customers – there are many ways for restaurateurs to make their digital marketing easier.
For those looking to ramp up their email marketing, there are many user-friendly software tools that offer free or low-cost plans for small businesses. Software like Mailchimp or Benchmark can help restaurant owners create eye-catching emails and set up triggered messages to drive traffic and customer engagement. A restaurant can also use a customer loyalty and rewards program to convert first-timers into loyal, repeat customers.
There are also several restaurant-specific software tools that can help optimize websites, automate processes, and collect data. Tools like Yoast can be used to easily manage a website’s SEO, while KWFinder can provide the best keywords for a particular restaurant.
Another great way to market a restaurant is through SMS and email marketing. Using an app like EZ Texting allows restaurants to send SMS reminders about upcoming reservations and promotions to their customer base. In addition, a cash back marketing tool such as Benjamin can be used to create card-linked offers that are automatically displayed on the Benjamin mobile app to millions of consumers.