Branding firms help their clients build brand awareness by creating a visual identity that is consistent across all marketing materials, website, social media, and more. Their primary responsibilities are to create a design style guide and brand assets that reflect the company’s personality and values, while also being cohesive and easily identifiable. The process is much more involved than just designing a logo, and often involves developing color palettes, typography examples, and early-stage concepts for the brand.
A brand design firm must also consider the emotions that the client wants their brand to invoke in their customers and what kind of image they want to project. For example, does the client want their business to be perceived as intelligent and professional? Or fun and quirky? A good branding agency will help them figure this out by asking the right questions.
Using review and approval software during the creation process can make it easier for clients to provide feedback on design proofs. This helps to eliminate back-and-forth emails and creates a clear record of comments and decisions throughout the project. Ziflow is a great example of an online proofing platform that can be used for brand design projects. Ziflow allows clients to comment and approve of designs with markup tools, and provides direct visibility into the approval decisions that have been made.
A well-created brand design can help a business stand out against competitors and increase their customer base. When choosing a branding agency, it is important to look for one with experience in your industry and has a proven track record of success. This way, you can be confident that the agency will understand your company’s unique needs and deliver on their promises. brand design firm